These prices are laughable compared to what Spotify charges in the US, which is $10 + taxes for a month (about Rs 800). There is also a 50 percent student discount available on the monthly subscription package. Spotify has offered daily, monthly and yearly packs which start from Rs 13, Rs 119 per month (Rs 129 prepaid monthly) and Rs 1,189 respectively. One place where Spotify has done well is pricing. Apps like Gaana and JioSaavn offer music in more than 15 languages while Spotify is bringing up the rear with just content in 7 languages. However, in a market as diverse as India, Spotify will find it difficult to serve everyone in a country as diverse as India. Spotify tells us that around 30,000 tracks are added daily. Licensing problems aside, Spotify boasts of a massive music collection, which currently stands at more than 40 million and 3 billion playlists. The main attraction to Spotify is its ease of use, elegant UI and a great list of curated playlists. Spotify bags the title of the most subscribed music streaming platform in the world, dwarfing industry heavyweights such as Apple, Google, Gaana and JioSaavn.
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